The mortgage market has shifted. The "refi boom" days are behind us, and the modern Account Executive (AE) can no longer rely on low-hanging fruit. In 2025, volume isn't vanishing, it’s moving. Specifically, it is moving toward non-QM (Non-Qualified Mortgage) products.
For AEs, the challenge isn't just having a great non-QM product; it's finding the Loan Officers (LOs) who will use it.
Known for powering the industry’s best recruiting efforts, Modex is now applying that same data dominance as an industry leader for non-QM prospecting data. Here is why non-QM production is notoriously hard to find, how Modex solved that problem, and how you can leverage this data to own your territory.
If you have tried to build a prospect list of Non-QM LOs using standard mortgage data, you have likely hit a wall. You search for "Non-QM" in public records and come up empty. Why?
Non-QM loans are generally defined by borrower characteristics, not property characteristics. Unlike FHA or VA loans, which are clearly flagged in county records, non-QM loans look identical to conventional loans on the surface. They are defined by private factors that public records don't capture, such as:
Borrower income, debts, and assets
Nationality status
Debt service coverage ratios
And more..
Because these unconventional traits aren't listed on public records, most data providers cannot distinguish a non-QM loan from a standard QM loan. This leaves AEs guessing, calling LOs who have zero interest in non-QM products.
We realized that if we couldn't identify the loan directly, we had to identify the source.
Modex maintains a continuously updated, comprehensive list of lenders known to originate non-QM loans.
Cross-Referencing: By cross-referencing upstream lenders with production data, we can infer non-QM activity with high accuracy.
Dynamic Updates: The non-QM market is fluid. Lenders enter and exit the space frequently. Our team updates the lender list monthly to ensure you aren't chasing ghosts or missing new entrants.
Coverage: This method applies across every county and state where we collect data, giving you a holistic view of the non-QM landscape.
Data is only as good as the actions it drives. Here is how top-performing AEs are using Modex non-QM data to build their pipelines:
Stop cold calling LOs who only do conventional deals. Modex allows you to filter for loan officers, branches, and companies that are actively utilizing your competitors' non-QM products. If they are sending non-QM deals to Competitor X, they are a prime candidate for your product.
Who owns the non-QM market in your territory? Modex lets you accurately gauge your market share versus competitors. You can track exactly which LOs are generating business for your rivals, allowing you to target the producers who move the needle.
Your existing clients might be sending you their conventional business but sending their non-QM deals elsewhere. Modex helps you "enhance client growth" by revealing these hidden relationships, giving you the intel you need to capture 100% of their wallet share.
Use our Market Analytics to see the bigger picture. Which geographic regions are seeing a spike in non-QM activity? Where are the untapped markets? Allocate your time and energy where the volume is actually happening.
We believe in transparency. While Modex provides the most accurate non-QM indicators in the industry, no dataset is perfect.
Lender Products: Modex tracks the non-QM product of non-QM specialty lenders (lenders who primarily originate non-QM loans). If a traditional lender happens to do a non-QM loan, Modex may not identify that transaction as non-QM.
Off-List Activity: If a lender isn't on our tracking list yet, their production might be missed until we add them to our tracking list.
To mitigate this, we allow clients to access our list of non-QM lenders upon request. We also offer consultations to help you interpret the data correctly.
The non-QM market is waiting. Stop wasting time on the wrong prospects and start having the right conversations.
Get key mortgage, real estate, and consumer insights on every loan officer, branch, and company nationwide. Try a free demo to see what Modex can do for your business.
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