As a sales manager with expertise in both the mortgage and technology industry, I have conducted hundreds of candidate interview loops and external sales and marketing efforts for leading companies. Throughout my career, I’ve observed key methods that lead to the best results in the recruiting and sales outreach process. In this article, I’ll share actionable steps you can use to improve your email outreach through personalization and targeting. You can leverage these methods to achieve better results in your loan officer recruiting and real estate agent relationship building efforts.
Arguably the most important stage of the recruiting process and the top-of-the-funnel marketing process is email campaigns. Email is a powerful tool because it allows you to reach a large audience in a cost-effective way. When it comes to mortgage recruiting and marketing, the use of data and highly personalized emails are critical to increase your open rate, click-through rate, and the overall effectiveness of your campaigns.
Studies show that personalized emails are more likely to be opened and read by the recipient because they are tailored to the individual, are more relevant to their interests, and convey that you are reaching out with knowledge of their career and performance that justifies the outreach. According to data from Campaign Monitor, personalized emails have a 26% higher open rate than generic emails sent with a spray and pray methodology. For loan officers and real estate agents receiving dozens of recruiting emails per month, this helps differentiate you from the crowd and communicates that you have invested the time to learn about their business.
Personalized emails also have a higher click-through rate, which means that recipients are more likely to not only read the email, but take action by clicking on links within the email, such as a link to apply for a loan officer position or schedule a call. A study by Campaign Monitor found that personalized emails can increase click-through rates by as much as 139% compared to generic emails. This results in driving results that ultimately lead to a higher response rate and more successful conversion, whether your goal is recruiting, real estate agent outreach, or attracting new customers.
With modern email tools, it’s easy to send personalized messages to a large number of loan officers and real estate agents at once – but how can you ensure you’re targeting the type of people you’re looking for? Top performing loan officers and real estate agents are incredibly busy originating deals and managing their own books of business, so to reach them, you need to take the time to know them.
One tool you can use to support your email efforts is Modex Recruit. Powered by modern technology, Modex Recruit is an online platform that provides NMLS mortgage and MLS real estate industry data on every loan transaction, loan officer, branch, and company across the United States. With access to rich data and insights on loan officer and real estate agent performance, you can better understand who you’re targeting, their performance data, whether they’re looking for their next opportunity, and what their strengths are.
Combining key data insights with a personalized approach is an easy and surefire way you can improve your email recruiting and outreach efforts.
Interested in learning more? Try Modex for free – schedule your demo now.